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Analysis – Performance and Responsiveness
Designed in Wix, I focused on creating a sleek, high-performance corporate site that reflects Waypoint’s expertise in legal, financial, and tech consulting.
Performance
Optimized images and assets: I compressed all images to ensure fast loading.
Optimized layout: A clean structure with key sections like Home, Our Impact, Team and About keeps pages lightweight and display efficiently.
Responsiveness
The site delivers a smooth, polished experience across all devices:
Mobile-first navigation: The top menu intuitively collapses into a hamburger menu.
Responsive layouts: Team photos, service icons, and text adapt gracefully to single-column formats for smaller screens.
Consistent branding: Typography, spacing, and visuals remain crisp and professional while maintaining a sense of global expertise.
Problem & Solution
Problem
Waypoint Global Advisors had no existing website to represent their consulting services in legal, financial, and tech sectors. This made it difficult to build trust with prospective clients, showcase their global expertise, or provide a clear entry point for consultations.
My Solution
I designed and built a professional, modern website from the ground up. The goal was to present their services with clarity, confidence, and structure:
Strong first impression: A clear hero section introduces their mission and expertise right away.
Well-defined service structure: Each area of consulting is visually and textually separated for easy understanding.
Strategic CTAs: I integrated prominent “Schedule a Consultation” buttons to guide users toward conversion.
Credibility-focused visuals: Professional design, clean layouts, and consistent branding help position the firm as an expert player on a global level.
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