Wix Studio
Vicky Floros Studio – Interior Design Website Redesign in Wix Studio
I redesigned this interior design studio website in Wix Studio, creating a clean and high-performance digital presence that reflects the brand's calm and refined aesthetic. The result is a minimalist, responsive website with improved structure and visual consistency – redesigned in Wix Studio to strengthen credibility and support client inquiries.
Interior
Luxury
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Analysis – Performance & Responsiveness
Performance
The website was rebuilt in Wix Studio with a strong focus on speed, structure, and technical performance.
Smart Media Loading: Implemented lazy loading for high-resolution portfolio imagery to improve Largest Contentful Paint (LCP) and initial page load speed.
Asset Optimization: Architectural photography optimized to next-gen formats (WebP), while icons were converted to SVG for lightweight scalability and clarity.
Clean Semantic Structure: Clear H1–H3 hierarchy to support on-page SEO, accessibility, and structured indexing.
CSS Optimization: Removed unused styles to reduce render-blocking resources and improve overall performance.
Smooth UI Interactions: Subtle micro-animations optimized to maintain 60fps performance without layout shifts or CLS issues.
Responsiveness
Responsiveness was built directly into the layout architecture within Wix Studio.
Fluid Typography System: Font sizes scale proportionally from large desktop screens (1920px) to mobile (344px), maintaining the editorial aesthetic without breaking hierarchy.
Mobile-First Adjustments: Galleries convert into swipe-based sliders; spacing and touch targets (>44px) optimized for usability.
Consistent UX Across Browsers: Tested on Safari, Chrome, and Firefox to ensure consistent visual tone and interaction behavior.
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Problem & Solution
Site & Business Challenges
Brand Mismatch: The previous website did not reflect the studio’s refined, warm, and design-led positioning.
Underperforming Portfolio: High-end imagery lacked visual hierarchy and spatial balance, reducing perceived value.
Unclear User Journey: Navigation did not clearly communicate services, geographic reach (UK / Toronto / LA), or encourage inquiries.
Structural Limitations: The site architecture was not scalable for future content growth.
My Solution
The website was completely restructured and rebuilt in Wix Studio with a performance-driven and portfolio-first approach.
Minimalist, Conversion-Focused UI: Designed a clean interface with strategic whitespace and strong typographic hierarchy to reinforce luxury positioning.
Portfolio-First Architecture: Built an immersive gallery structure where photography leads the experience and supports brand credibility.
Structured Narrative Flow: Content reorganized to communicate design philosophy and service value clearly.
Simplified Navigation System: Reduced friction by focusing on three core pathways — About, Services, Contact.
Scalable CMS-Ready Structure: Prepared layout for future project additions without disrupting design integrity.
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