Wix Studio
The Arches BK
I designed and built the The Arches BK website for a luxury Brooklyn event venue known for its historic brick arches and garden courtyard. The goal was to create a warm, elegant, and conversion-focused online presence that clearly showcases the space, guides visitors through the venue offerings, and simplifies inquiries through an AI-powered booking experience.
Events
Venue
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Analysis – Performance and Responsiveness
Performance
Optimized media: Venue photography and gallery images were compressed and resized to ensure fast loading without sacrificing visual quality.
Clean structure: Clear content hierarchy with focused hero messaging and CTAs to improve LCP and first impression.
Embedded tools done right: Jotform AI assistant embedded via a clean iframe to avoid script conflicts and ensure stable performance.
Responsiveness
Mobile-first layout: Key sections (hero, highlights, gallery, booking form, CTA) stack cleanly on mobile with full-width buttons and readable spacing.
Flexible components: Image grids, galleries, and content blocks adapt smoothly across desktop, tablet, and mobile breakpoints.
Accessible UI: Strong contrast, legible typography, and consistent spacing improve readability and usability across devices.
Problem & Solution
Site and Business Challenges
High-consideration venue selection: Event venues require emotional connection and trust; visitors need to quickly understand atmosphere, capacity, and suitability.
Visual storytelling: The space’s architectural character and ambiance had to be communicated clearly without overwhelming the user.
Inquiry friction: Traditional contact forms slow down the booking process and create unnecessary back-and-forth.
Local discoverability: Strong Brooklyn location signals were required for SEO and map-based searches.
My Solution
Atmosphere-driven hero: A strong opening headline paired with immersive imagery to immediately convey elegance and emotion.
Clear venue narrative: Structured sections highlighting historic arches, garden courtyard, and seamless planning to guide users through the space.
AI-powered booking flow: Integrated a Jotform AI assistant to help users check availability, answer questions, and initiate inquiries efficiently.
Conversion-focused CTAs: Repeated “Book a Tour” and “Start Planning” actions placed at key decision points across the site.
SEO-ready foundation: Optimized titles, meta descriptions, clean URLs, alt text, and local keywords to improve visibility in Brooklyn-based searches.
Polished contact experience: Clear contact details, map integration, and accessible directions to reduce friction for site visitors.
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