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Analysis – Performance and Responsiveness
I redesigned the Persona Fine Jewelry eCommerce site in Wix, optimizing both speed and usability across devices. With carefully compressed images and a streamlined layout, the site now loads quickly – even on mobile networks. The responsive design adapts to various screen sizes, ensuring a smooth, polished shopping experience from desktop to smartphone.
Performance
Fast Load Times: All product images and assets are optimized to reduce page weight and improve site speed.
Lean Structure: I removed unnecessary features and kept animations minimal for faster rendering.
Resource Efficiency: Simplified design elements help maintain consistent performance.
Responsiveness
The website provides an intuitive UX on every device:
Mobile-First Prioritization: CTAs and navigation elements are touch-friendly and easy to reach.
Consistent Visuals: Uniform typography, spacing, and product presentation across desktop and mobile.
Accessible Layout: Clear labeling, well-contrasted elements, and logical flow support all users.
Problem & Solution
Problem
Cluttered Product Displays: The previous design overwhelmed users with crowded product images and inconsistent spacing.
Poor Mobile Experience: Navigation and checkout options were not optimized for mobile shoppers, causing friction and drop-offs.
Low Visual Appeal: The visual hierarchy lacked clarity, which reduced perceived brand quality.
My Solution
Clean, Refined Layout: I introduced more white space and consistent image ratios to highlight product elegance.
Mobile-Optimized UX: Improved navigation, streamlined checkout workflows, and visible CTAs enhanced the mobile shopping journey.
Improved Branding: I revamped typography, color accents, and product calls-to-action to create a luxurious and cohesive brand feel.
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