Wix
LightSkye
I designed the LightSkye Energy website for a residential solar installer focused on trust, education, and conversion. The site balances clear messaging with proof elements – ratings, certifications, testimonials, partner logos, a project gallery, and a service-area map – so homeowners can quickly understand benefits and book a consultation.
Energy
Solar
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Analysis – Performance and Responsiveness
Performance
Lightweight media: Photos and gallery assets optimized for fast load; video in a contained, lazy-loaded block.
Structured content: Headings/CTAs prioritized for LCP; trust badges and logos delivered as optimized assets.
Responsiveness
Mobile-first layout: Hero, CTAs, and service cards stack cleanly; touch targets sized for thumbs.
Flexible components: Testimonials, logo rows, and project grid adapt fluidly from phone to desktop.
Accessible UI: Clear hierarchy, contrast, and readable typography improve scanning and usability.
Problem & Solution
Site and Service Challenges
Homeowner skepticism: Solar is a high-consideration purchase; users need proof and clarity.
Information density: Explaining process, products, and financing without overwhelming visitors.
Local relevance: Service geography and real outcomes had to be obvious from the start.
My Solution
Conversion-focused hero: A qualifying headline with two primary actions – Request a Free Quote and Schedule a Consultation – to match different user intents.
Proof architecture: Prominent ratings/certifications, customer testimonials, partner logos, and an install gallery to build credibility fast.
Guided choice: “Find the Right Solar Solution for You” selector plus a Why Choose LightSkye value block to simplify decision-making.
Local SEO cues: Solar Panel Service Area section with an interactive map and regional messaging to capture location-based searches.
Clear services: Cards for Professional Installation, Roof & Ground Mount Options, and Virtual In-Home Meetings to set expectations.
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