Wix Studio
Identix RFID & IoT
Redesign and development of a corporate website for Identix and Synergy's IoT & RAIN RFID solutions, built in Wix Studio. The project showcases industrial hardware, product integrations, and technical documentation with a clear content hierarchy and responsive design.
B2B
Technical
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Analysis – Performance and Responsiveness
I redesigned the Identix website in Wix Studio with a focus on speed, responsiveness, and clarity. My goal was to present technical products in a way that feels accessible, clean, and easy to navigate across all devices.
Performance
Fast Load Times: I optimized images and kept the layout lightweight to ensure smooth loading, even with detailed product content.
Simple Architecture: The design is built with a focused page structure and no heavy animations, ensuring stability and speed.
Efficient Resource Use: I minimized unnecessary visual elements and scripts to keep the experience fast and distraction-free.
Responsiveness
The site adapts fluidly to desktop, tablet, and mobile, providing a consistent experience for both technical and business users.
Mobile-First Layouts: I ensured navigation, CTAs, and spacing are intuitive and accessible on smaller screens.
Consistent Design: Clean typography, aligned visuals, and balanced spacing ensure readability and usability across all devices.
Accessibility: The interface uses strong contrast, clear structure, and scalable design for a smooth experience across different user needs.
Problem & Solution
Problem
Complex Product Catalog: The wide range of RAIN RFID hardware (readers, modules, antennas, portals) made it difficult for users to browse and locate specific products.
Technical Jargon Overload: Dense technical content without clear structure risked overwhelming the target audience.
UX Gaps in Navigation: Filtering by product type was unclear, and finding support/contact options required extra clicks.
My Solution
Structured Product Sections: I organized the product categories (Readers, Antennas, Portals, Modules) with clear labels and “Learn More” calls-to-action, making exploration intuitive.
Content Hierarchy & Visual Cues: Technical details are broken into concise info blocks, supported by visuals and bullet lists (e.g., for EZR2500, ANTNF0 antennas), improving readability.
Improved Navigation & Accessibility: I added a sticky product menu and simplified access to Support and Contact Us pages.
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