Figma
Cülinary Expréss
I designed a lightweight, embeddable partner page that restaurants can drop into their sites to market Cülinary Expréss event services to their own guests. The insert balances a co-branded hero, simple service options, a “What we handle” value block, and a one-minute inquiry form – so visitors understand the offer fast and submit details in under a minute.
Events
Hospitality
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Analysis – Performance and Responsiveness
Performance
Lazy media: video/iFrames load on demand; poster images and thumbnails optimized.
Structured content: clear H1/H2 and primary CTA prioritized for LCP; icons/logos exported as optimized assets.
Embed-ready: fixed aspect-ratio containers (16:9, 3:4), capped widths (e.g., max-width ~1040px) to prevent layout shift.
Minimal blocking: system/Google fonts, trimmed scripts; chat widget deferred.
Responsiveness
Mobile-first: single-column flow; toggles above preview; touch targets ≥44px.
Desktop: two-column layout with sticky inquiry form; module preview remains fixed height for stable switching.
Accessible UI: sufficient contrast, focus states on toggles/CTAs.
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Problem & Solution
Site and Business Challenges
The insert had to live inside partner restaurant sites, speak to their customers, and convert quickly.
No final copy/design system; content varied by partner (menu/RSVP/video optional).
Existing flow was complex and visually inconsistent.
My Solution
Co-branded hero (“Host your event with {RestaurantName}”) with two clear actions: Plan your event and Explore options.
Service options (Dinner Parties · Full-Service Events · Catering Delivery) to set expectations at a glance.
“What we handle” value block mapping A–Z management, vendor coordination, logistics, optional RSVP portal, and the promise: Et voilà – your moment.
Friction-free inquiry form (name, email, date/timeframe, guest count, message) with “reply within one business day.”
Embed guide prepared for devs (URL params, sizes, and states) to simplify drop-in integration across partner sites.
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